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Jan
27

5 Recruitment Marketing Lessons from Hawaii Five O Product Placement

  Hawaii Five O deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of infomercials. Here are five things I’ve learned that can be applied to recruitment marketing since the series began: 1. Make your core brand identity clear and highlight it often. Five O is an action-driven police procedural, and the  regular...
Jan
20

Seth Godin and Despair, Inc. Agree

In a message that resonates with his book ‘Lynchpin’ – Godin recented stated in an interview: If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never...
Jan
6

5 reasons why I’m finally joining Google+

About six months ago or so Google+ was released – but after many frustrating experiences with failed Google experiments I decided to pass on using Google+ for at least six months. I knew that Google was looking to make a meaningful entrance into the social universe, I knew that they were looking for a way to integrate social with search results – and that attempts to do that with Facebook and Twitter...
Jul
14

Can Twitter Social Recruiting Prove Its Worth? Yes, but…

Apparently a challenge is in place where Twitter specialists were asked – “using your Twitter broadcast methods, find me candidates for XYZ job and prove your worth”. (Thanks to James Mayes and his excellent UK-based social recruiting blog which brought this to my attention in The #day socialrecruiting got challenged if anyone knows where this challenge was posted, please share it in comments here). The...
Apr
20

Social Media and SEO – The New Gold Rush

The landscape of SEO is changing and, well, you’re probably not ready to react. Many organizations are just getting up to speed with in-page optimization strategies. Those are all the things you do on a web-page for SEO, like focusing on a specific keyword with title tags, a good description and other fun details too geeky to get into right now. Some forward-thinking companies are exploring off-page strategies...
Apr
6

What Are The 15 Most Popular Web 2.0 Websites?

EBizMBA ranked the 15 most popular/largest Web 2.0 Web sites as of April 2010. To compile the list, they ranked according to a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast. It provides a great overview of the top sites where people are congregating and engaging online. 1. YouTube.com 2. Wikipedia.org 3. Craigslist.org 4. Twitter 5. photobucket.com 6....
Mar
29

The Future of Advertising Agencies Thru Forrester’s Crystal Ball

In the report ‘The Future of Agency Relationships‘ Forrester acknowledges the challenges faced by not only traditional agencies but any organization attempting to meet a client’s marketing needs. As the world of marketing has changed so radically, shifting from mass media, questions have arisen about what serices agencies can provide and what services are appropriate for them to deliver....
Mar
24

Just who are your real friends on Facebook?

A few days ago, @N3W_Media raised an interesting point and question. The other day I submitted my proposed answer/term to Urban Dictionary. I just heard that it was accepted, so ‘yay’ for that! I’ll provide a link to the at the end of this post. Anyways, here tweet from @N3W_Media: ‘…not real friends just Facebook friends’. Is FB devaluing the term Friend? Should they...
Mar
17

Learn From A Mouse: Attitude Is Everything

I found this thanks to a really well crafted tweet from @TravisGreenlee. It read simply: ‘Is This The End, or Just The Beginning?’ and then a link. A kind of classic headline — vague enough that it could mean anything, intriguing enough to get someone to click. What i found was a brief post about the economy and the power we have in the face of circumstances beyond our control....
Mar
16

Starbucks asks Foursquare to the dance…will recruitment follow?

After one year in operation, the geo-location/game/stalker’s dream tool Foursquare has landed a huge brand: Starbucks. Foursquare is a mobile-device based game in which people “check in” at places they visit (the gym, a bar, an airport terminal, etc) and often share their location with friends via Twitter and Facebook. Since the game started, businesses have been exploring ways to take leverage...

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