2009 July- Kevin B Hawkins

Jul

27

Pop Culture

kevinbhawkins

The creepiest ad ever

I’ve been travelling a lot lately and so, when I’m not trying to catch up on sleep or devour some new book in-flight, I find myself turning to that staple of the coach class: the airline magazine. Lately, it’s been very disturbing. You see, for months I’ve been having the same ad inflicted upon me. If you fly frequently and have flipped through any of these airline magazines I am sure...

Jul

24

kevinbhawkins

I’d leave my job to work at this place.

Did that title get your attention? Good. This is all about grabbing attention. This is about a video you HAVE to watch…all the way through to the end. I’ll give you the link in just a bit. First, some back story: The other day I received a call from an associate engaged in recruitment video marketing. He had just read my recent post “Do You Have The Best Job In The World?” and we got to talking...

Jul

12

Recruitment

kevinbhawkins

Do You Have The Best Job In The World?

This blog will be brief. Also look for ‘What you need to know about job seeker’s search engine habits. Part II.’ It’s likely that you have already heard about the ingenious ‘Win the Best Job in the World’ campaign created by Tourism Queensland to help promote travel and, well, tourism to Queensland and Australia. In case you haven’t heard about the campaign, it began in 2008 and offered the following...

Jul

12

kevinbhawkins

What you need to know about job seekers’ search engine habits. Part I

There is a lot of discussion about using Search Engine Optimization (SEO) to attract job seekers to your career site and even directly to viewing your available positions. What isn’t very clear from these discussions is exactly what you need to focus on optimizing in your pursuit of candidates through organic search engine results. What are the actual words and terms which job seekers are most likely to...