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Mar
29

The Future of Advertising Agencies Thru Forrester’s Crystal Ball

In the report ‘The Future of Agency Relationships‘ Forrester acknowledges the challenges faced by not only traditional agencies but any organization attempting to meet a client’s marketing needs. As the world of marketing has changed so radically, shifting from mass media, questions have arisen about what serices agencies can provide and what services are appropriate for them to deliver. The...
Mar
24

Just who are your real friends on Facebook?

A few days ago, @N3W_Media raised an interesting point and question. The other day I submitted my proposed answer/term to Urban Dictionary. I just heard that it was accepted, so ‘yay’ for that! I’ll provide a link to the at the end of this post. Anyways, here tweet from @N3W_Media: ‘…not real friends just Facebook friends’. Is FB devaluing the term Friend? Should they have...
Mar
17

Learn From A Mouse: Attitude Is Everything

I found this thanks to a really well crafted tweet from @TravisGreenlee. It read simply: ‘Is This The End, or Just The Beginning?’ and then a link. A kind of classic headline — vague enough that it could mean anything, intriguing enough to get someone to click. What i found was a brief post about the economy and the power we have in the face of circumstances beyond our control....
Mar
16

Starbucks asks Foursquare to the dance…will recruitment follow?

After one year in operation, the geo-location/game/stalker’s dream tool Foursquare has landed a huge brand: Starbucks. Foursquare is a mobile-device based game in which people “check in” at places they visit (the gym, a bar, an airport terminal, etc) and often share their location with friends via Twitter and Facebook. Since the game started, businesses have been exploring ways to take leverage...
Mar
10

New Bing Search Overload Commercials Invade The UK

This week Microsoft is rolling out new variations of their ‘Search Overload’ ads in the UK in a bid against Google’s choke hold on the UK search market. Bing has only a 3% market share compared to Google’s 90% — making this a definite search engine David v Goliath battle. Not a position Microsoft is used to: playing the role of David, in this case.  The multimillion-pound TV ad...
Mar
9

The insanely simple reason companies mis-use social media.

I was having a brief ‘between-panels’ discussion at an HR event when something occured to me, a simple revelation that changed how I talk about social media. You see, day in and day out social media as we know it is being mistreated in ways that would get someone fined in your typical episode of Animal Precinct. And I’m conviced that, at the root of it, it’s for one simple reason: the...

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