2012 January- Kevin B Hawkins

Jan

27

Kevin B Hawkins

5 Recruitment Marketing Lessons from Hawaii Five O Product Placement

Hawaii Five O deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of infomercials. Here are five things I’ve learned that can be applied to recruitment marketing since the series began: 1. Make your core brand identity clear and highlight it often. Five O is an action-driven police procedural, and the regular...

Jan

20

Kevin B Hawkins

Seth Godin and Despair, Inc. Agree

In a message that resonates with his book ‘Lynchpin’ – Godin recented stated in an interview: If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never...

Jan

6

Kevin B Hawkins

5 reasons why I’m finally joining Google+

About six months ago or so Google+ was released – but after many frustrating experiences with failed Google experiments I decided to pass on using Google+ for at least six months. I knew that Google was looking to make a meaningful entrance into the social universe, I knew that they were looking for a way to integrate social with search results – and that attempts to do that with Facebook and Twitter...