Seth Godin and Despair, Inc. Agree

In a message that resonates with his book ‘Lynchpin’ – Godin recented stated in an interview:

• If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never mind the race to the top, you’ll be racing to the bottom.”

This philosophy resonates in spirit with my Demotivator coffee mug from Despair, Inc.

Average is for robots – aim higher.