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Currently Browsing: Advertising
Jan
27

5 Recruitment Marketing Lessons from Hawaii Five O Product Placement

  Hawaii Five O deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of infomercials. Here are five things I’ve learned that can be applied to recruitment marketing since the series began: 1. Make your core brand identity clear and highlight it often. Five O is an action-driven police procedural, and the  regular...
Mar
29

The Future of Advertising Agencies Thru Forrester’s Crystal Ball

In the report ‘The Future of Agency Relationships‘ Forrester acknowledges the challenges faced by not only traditional agencies but any organization attempting to meet a client’s marketing needs. As the world of marketing has changed so radically, shifting from mass media, questions have arisen about what serices agencies can provide and what services are appropriate for them to deliver. The...

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