Pop Culture- Kevin B Hawkins

Jan

27

Kevin B Hawkins

5 Recruitment Marketing Lessons from Hawaii Five O Product Placement

Hawaii Five O deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of infomercials. Here are five things I’ve learned that can be applied to recruitment marketing since the series began: 1. Make your core brand identity clear and highlight it often. Five O is an action-driven police procedural, and the regular...

Jan

20

Kevin B Hawkins

Seth Godin and Despair, Inc. Agree

In a message that resonates with his book ‘Lynchpin’ – Godin recented stated in an interview: If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never...

Mar

24

Kevin B Hawkins

Just who are your real friends on Facebook?

A few days ago, @N3W_Media raised an interesting point and question. The other day I submitted my proposed answer/term to Urban Dictionary. I just heard that it was accepted, so ‘yay’ for that! I’ll provide a link to the at the end of this post. Anyways, here tweet from @N3W_Media: ‘…not real friends just Facebook friends’. Is FB devaluing the term Friend? Should they have...

Mar

16

Kevin B Hawkins

Starbucks asks Foursquare to the dance…will recruitment follow?

After one year in operation, the geo-location/game/stalker’s dream tool Foursquare has landed a huge brand: Starbucks. Foursquare is a mobile-device based game in which people “check in” at places they visit (the gym, a bar, an airport terminal, etc) and often share their location with friends via Twitter and Facebook. Since the game started, businesses have been exploring ways to take leverage...

Mar

10

Kevin B Hawkins

New Bing Search Overload Commercials Invade The UK

This week Microsoft is rolling out new variations of their ‘Search Overload’ ads in the UK in a bid against Google’s choke hold on the UK search market. Bing has only a 3% market share compared to Google’s 90% — making this a definite search engine David v Goliath battle. Not a position Microsoft is used to: playing the role of David, in this case. The multimillion-pound TV ad...

Nov

12

Kevin B Hawkins

What kind of Foodie are you?

I dropped in at my favorite go-to ‘what the heck am I making for dinner’ web site today: Saveur. (This week I can thank the site for two amazing dinners: Achiote-Rubbed Butternut Squash Tacos and a Mexican Seafood Cocktail which requires only a Corona and some classical latin guitar music to set the perfect mood.) So the Saveur Foodie Profile quiz caught my eye (use the link provided, it can be...

Jul

27

Pop Culture

kevinbhawkins

The creepiest ad ever

I’ve been travelling a lot lately and so, when I’m not trying to catch up on sleep or devour some new book in-flight, I find myself turning to that staple of the coach class: the airline magazine. Lately, it’s been very disturbing. You see, for months I’ve been having the same ad inflicted upon me. If you fly frequently and have flipped through any of these airline magazines I am sure...

Sep

30

Pop Culture

kevinbhawkins

Glasses so cool, you won’t mind looking like a tool

Too cool...for the 80s Arnolds data display had everyone seeing Red -- just like Rambo. Remember the cool ‘data display superimposed over line of vision’ used in the Terminator movies? Well, the real world is about to get a whole lot cooler than that, you just have to pay a small price — your self-respect. Lumus is coming out with uber-shades they claim will let you do...