Recruitment- Kevin B Hawkins

Jan

27

Kevin B Hawkins

5 Recruitment Marketing Lessons from Hawaii Five O Product Placement

Hawaii Five O deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of infomercials. Here are five things I’ve learned that can be applied to recruitment marketing since the series began: 1. Make your core brand identity clear and highlight it often. Five O is an action-driven police procedural, and the regular...

Jul

14

Kevin B Hawkins

Can Twitter Social Recruiting Prove Its Worth? Yes, but…

Apparently a challenge is in place where Twitter specialists were asked – “using your Twitter broadcast methods, find me candidates for XYZ job and prove your worth”. (Thanks to James Mayes and his excellent UK-based social recruiting blog which brought this to my attention in The #day socialrecruiting got challenged if anyone knows where this challenge was posted, please share it in comments here). The...

Mar

10

Kevin B Hawkins

New Bing Search Overload Commercials Invade The UK

This week Microsoft is rolling out new variations of their ‘Search Overload’ ads in the UK in a bid against Google’s choke hold on the UK search market. Bing has only a 3% market share compared to Google’s 90% — making this a definite search engine David v Goliath battle. Not a position Microsoft is used to: playing the role of David, in this case. The multimillion-pound TV ad...

Feb

2

Kevin B Hawkins

The Seven Deadly Recruitment PPC Campaign Sins – Part One

Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy. It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search results page for terms which may be too competitive for free ‘natural’ or ‘organic’ search exposure. Among other advantages, PPC can help you: Build brand awareness Control costs. You only...

Oct

29

Kevin B Hawkins

Three Ways Google Gets Evil with Sidewiki

There has been a lot of talk about Google’s new Sidewiki…a tool which allows anyone to comment about a web page, virtually ON the web page itself in a sidebar. These comments and postings are only available to people who have the sidebar installed but, no-doubt, Google’s hope is that more web surfers will use this as part of their pursuit of socializing and democratizing the internet. That...

Aug

19

Recruitment

kevinbhawkins

Are Mobile Job Alerts Turning Job Seekers into Pavlov’s Poodle?

Still not sold on the need to use twitter, email or mobile job alerts to engage candidates? What if a simple mobile TXT campaign could make a potential candidate get excited, fill them with anticipation and even, pleasure? Would you use it then? Imagine this: you are Pavlov’s Poodle and your Twitter Alert, TXT message notification, incoming wall post notice (along with other social media ‘incoming...

Jul

24

kevinbhawkins

I’d leave my job to work at this place.

Did that title get your attention? Good. This is all about grabbing attention. This is about a video you HAVE to watch…all the way through to the end. I’ll give you the link in just a bit. First, some back story: The other day I received a call from an associate engaged in recruitment video marketing. He had just read my recent post “Do You Have The Best Job In The World?” and we got to talking...

Jul

12

Recruitment

kevinbhawkins

Do You Have The Best Job In The World?

This blog will be brief. Also look for ‘What you need to know about job seeker’s search engine habits. Part II.’ It’s likely that you have already heard about the ingenious ‘Win the Best Job in the World’ campaign created by Tourism Queensland to help promote travel and, well, tourism to Queensland and Australia. In case you haven’t heard about the campaign, it began in 2008 and offered the following...

Jul

12

kevinbhawkins

What you need to know about job seekers’ search engine habits. Part I

There is a lot of discussion about using Search Engine Optimization (SEO) to attract job seekers to your career site and even directly to viewing your available positions. What isn’t very clear from these discussions is exactly what you need to focus on optimizing in your pursuit of candidates through organic search engine results. What are the actual words and terms which job seekers are most likely to...

Apr

10

Recruitment

kevinbhawkins

Free Report: Web 2.0 Recruiting

Discover how Web 2.0 can help a recruitment and branding strategy soar. Get your Free report in two easy steps: Step 1: ReTweet this EXACT message on Twitter. Simply copy and paste the text below and post it to your Twitter account. If you don’t have a Twitter account, you’ll need to get one here for free: http://www.twitter.com RT @kevinbhawkins Discover how Web 2.0 can help a recruitment and branding...