video- Kevin B Hawkins

Jan

27

Kevin B Hawkins

5 Recruitment Marketing Lessons from Hawaii Five O Product Placement

Hawaii Five O deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of infomercials. Here are five things I’ve learned that can be applied to recruitment marketing since the series began: 1. Make your core brand identity clear and highlight it often. Five O is an action-driven police procedural, and the regular...

Mar

10

Kevin B Hawkins

New Bing Search Overload Commercials Invade The UK

This week Microsoft is rolling out new variations of their ‘Search Overload’ ads in the UK in a bid against Google’s choke hold on the UK search market. Bing has only a 3% market share compared to Google’s 90% — making this a definite search engine David v Goliath battle. Not a position Microsoft is used to: playing the role of David, in this case. The multimillion-pound TV ad...

Jul

24

kevinbhawkins

I’d leave my job to work at this place.

Did that title get your attention? Good. This is all about grabbing attention. This is about a video you HAVE to watch…all the way through to the end. I’ll give you the link in just a bit. First, some back story: The other day I received a call from an associate engaged in recruitment video marketing. He had just read my recent post “Do You Have The Best Job In The World?” and we got to talking...