Search Engines- Kevin B Hawkins

Jan

6

Kevin B Hawkins

5 reasons why I’m finally joining Google+

About six months ago or so Google+ was released – but after many frustrating experiences with failed Google experiments I decided to pass on using Google+ for at least six months. I knew that Google was looking to make a meaningful entrance into the social universe, I knew that they were looking for a way to integrate social with search results – and that attempts to do that with Facebook and Twitter...

Apr

20

Kevin B Hawkins

Social Media and SEO – The New Gold Rush

The landscape of SEO is changing and, well, you’re probably not ready to react. Many organizations are just getting up to speed with in-page optimization strategies. Those are all the things you do on a web-page for SEO, like focusing on a specific keyword with title tags, a good description and other fun details too geeky to get into right now. Some forward-thinking companies are exploring off-page strategies...

Mar

10

Kevin B Hawkins

New Bing Search Overload Commercials Invade The UK

This week Microsoft is rolling out new variations of their ‘Search Overload’ ads in the UK in a bid against Google’s choke hold on the UK search market. Bing has only a 3% market share compared to Google’s 90% — making this a definite search engine David v Goliath battle. Not a position Microsoft is used to: playing the role of David, in this case. The multimillion-pound TV ad...

Feb

16

Search Engines

Kevin B Hawkins

Google Real Time Search, Twitter Search and Mobile Search Innovations

This is my first video blog covering some neat features in browser-based Google search as well as 2 new mobile search features. The quality is ‘losier’ than I would like…next time I will ‘zoom-in’ closer to show the screen in more detail and fix any resolution issues!

Oct

29

Kevin B Hawkins

Three Ways Google Gets Evil with Sidewiki

There has been a lot of talk about Google’s new Sidewiki…a tool which allows anyone to comment about a web page, virtually ON the web page itself in a sidebar. These comments and postings are only available to people who have the sidebar installed but, no-doubt, Google’s hope is that more web surfers will use this as part of their pursuit of socializing and democratizing the internet. That...

Jul

12

kevinbhawkins

What you need to know about job seekers’ search engine habits. Part I

There is a lot of discussion about using Search Engine Optimization (SEO) to attract job seekers to your career site and even directly to viewing your available positions. What isn’t very clear from these discussions is exactly what you need to focus on optimizing in your pursuit of candidates through organic search engine results. What are the actual words and terms which job seekers are most likely to...